Purpose of the Guide
Thank you for your interest in exploring The B Corp Handbook Instructor’s Guide. The guide is designed as a resource for academics who are interested in using the second edition of The B Corp Handbook inside and outside the classroom. The handbook is an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy. It is well suited for courses related to entrepreneurship, business strategy, social entrepreneurship, sustainable business, business ethics, and many other topics. The guide may also be a resource for Net Impact student leaders seeking opportunities to engage with their local business community.
The B Corp Handbook can be taught at the graduate and undergraduate level. Depending on the needs of the course, the handbook can be used in its entirety or by section. This guide will explore how B Corps and the B Economy are driving progress toward the United Nations Sustainable Development Goals (UNSDGs). As a result, it may be of interest to faculty teaching at signatories to the UN Principles for Responsible Management Education (PRME). As with the B Corp Handbook, the Instructor’s Guide weaves in a discussion of critical issues related to diversity, equity and inclusion.
You can explore the content of this online teaching resource below. Feel free to share with us below feedback on how we can improve the B Corp Handbook Instructor’s Guide. We look forward to hearing from you.
About the second edition of The B Corp Handbook
The B Corp Handbook is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on obtaining B Corp certification, improving their social and environmental performance, and building a more inclusive and resilient economy. The second edition has been expanded and updated to include a much stronger focus on diversity, equity, and inclusion.
About the Instructor's Guide
- Letter from the Authors of the B Corp Handbook – Hear from Ryan Honeyman and Dr. Tiffany Jana, coauthors of the second edition of The B Corp Handbook about the importance of the Instructor’s Guide.
- Instructor’s Guide Contents – Read about structure of the Instructor’s Guide which is divided into four sections. Each can be used independently and contain a summary, discussion prompts, activities, resources and more.
- Acknowledgement from The Authors of the Guide – Learn more about the NC State student leaders and members of the Global B Corp Academic network whose contributions made the Instructor’s Guide possible.
Even without the B Corp Handbook, instructors can start to explore the B Corp movement with the free introduction to the handbook.Explore
The B Corp Handbook Instructor's Guide
Section 1: Overview
Section 1 provides a brief history of the B Corp movement, a description of what B Corps are and why they are important, an overview of an emergent concept called the B Economy, a discussion about what investors think about B Corps, and an analysis of the challenges of the B Corp model for multinationals and publicly traded companies.
Section 2: Benefits of Becoming a B Corp
Section 2 goes into detail about the benefits of becoming a B Corp including being part of a global community of leaders, attracting talent and engaging employees, increasing credibility, building trust with stakeholders, opportunities to benchmark and improve performance, protect a company’s mission for the long term and generate press and awareness.
Section 3: The B Impact Assessment
Section 3 describes the B Impact Assessment, a comprehensive, free tool generated by B Lab to assess, compare, and implement improvements that are good for workers, the environment, communities, governance, and customers. This section provides insight, resources, and best practices to help companies strengthen their social and environmental impact, whether or not they are pursuing certification.
Section 4: The Quick Start Guide
Section 4 outlines a six-step action plan to help companies make progress on the B Impact Assessment. Like the section on the B Impact Assessment, the Quick Start Guide is designed to be useful both for businesses that want to become a Certified B Corporation and for companies that simply want to improve their social and environmental performance.
"I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore - this is the future." - Yvon Chouinard, founder of Patagonia
Connect with academic networks teaching business as a force for good
Global B Corp Academic Network
The Global B Corp Academic Community (B Academics) is a network of educators and researchers from around the world who are committed to accelerating the sustainable business movement by studying the global movement of B Corporation certification and benefit corporations. B Academics work with each other, the global B Lab network, and the B Corp community to share best practices and identify opportunities for collaboration with regard to research, teaching, and experiential learning.
Principles for Responsible Management Education
With over 650 signatories worldwide, the Principles for Responsible Management Education (PRME) is a United Nations-supported initiative founded in 2007 as a platform to raise the profile of sustainability in schools around the world, and to equip today's business students with the understanding and ability to deliver change tomorrow.
Net Impact is an international network of students and professional chapters that inspire and equip emerging leaders to build a more just and sustainable world. With 400 + chapters in nearly 40 countries, the Net Impact network is a diverse and determined force for good. Their local actions create ripples that reach tens of thousands of individuals and make an impact on some of the most pressing issues of our time.