The Instructor’s Guide is divided into four sections, each of which can be used independently.
The introduction discusses recent developments in the B Corp movement, international growth of the movement, growing role of investors, increased engagement from multinationals and in public markets, benefit corporation governance, growth of academic movement, impact management, “Best For” and “+B” campaigns around the world, and the Inclusive Economy Challenge outlined by B Lab.
Section 1: Overview
Section 1 provides a brief history of the B Corp movement, a description of what B Corps are and why they are important, an overview of an emergent concept called the B Economy, a discussion about what investors think about B Corps, and an analysis of the challenges of the B Corp model for multinationals and publicly traded companies.
Section 2: Benefits of Becoming a B Corp
Section 2 goes into detail about the benefits of becoming a B Corp including being part of a global community of leaders, attracting talent and engaging employees, increasing credibility, building trust with stakeholders, opportunities to benchmark and improve performance, protect a company’s mission for the long term and generate press and awareness.
Section 3: The B Impact Assessment
Section 3 describes the B Impact Assessment, a comprehensive, free tool generated by B Lab to assess, compare, and implement improvements that are good for workers, the environment, communities, governance, and customers. This section provides insight, resources, and best practices to help companies strengthen their social and environmental impact, whether or not they are pursuing certification.
Section 4: The Quick Start Guide
Section 4 outlines a six-step action plan to help companies make progress on the B Impact Assessment. Like the section on the B Impact Assessment, the Quick Start Guide is designed to be useful both for businesses that want to become a Certified B Corporation and for companies that simply want to improve their social and environmental performance.
The conclusion delves into a discussion about the work still left to be done by the B Corp community as it relates to diversity, equity and inclusion (DEI). The book ends with a discussion of what success for the B Corp movement might look like.
Each of the 4 sections contains the following elements:
Each section includes a summary (more detailed than the brief overviews below) to highlight the key concepts covered.
Each section includes a series of questions designed to help you review and clarify material for your students; to encourage students to reflect critically on this material during class discussions; and to prompt and guide their written reactions to the Handbook. These questions can be used in different ways: as guideposts for class discussion, as a framework for smaller group discussion and presentations, or as stand-alone, in-class writing assignments
Each section includes a series of in-class and out-of-class assignments of varying lengths to encourage students to engage in more depth with the Handbook by conducting research, working on individual and group projects, putting together presentations, and composing formal essays. These assignments are designed to challenge students to show command of the material presented, to think critically and independently about this material from different perspectives, and to develop and defend their own point of view on the issues.
Each section contains supplemental content including suggested cases, videos, podcasts, articles, links to relevant websites and other resources.