Balancing Profit and Purpose: A Real-World Business Challenge

Can a company be financially successful while also making a positive social and environmental impact? That’s the challenge you’ll tackle in the B Corp Case Competition—a global competition where students develop strategic solutions for a real Certified B Corporation.

What to Expect

This year, you’ll work with AndCo Hospitality, a purpose-driven company creating unique travel experiences rooted in sustainability. Your team will develop a business solution that drives profitability while enhancing their B Impact Assessment score in areas like Human Rights, Climate Action, and Environmental Sustainability. Present your strategy to a panel of expert judges, including B Corp executives and thought leaders—and compete for cash prizes!

Who Should Participate?

The competition is open to all university and college students globally (undergraduate and graduate). Teams of 2–5 students can be from a single institution or across schools. Registering solo? No problem—you’ll be matched with others to form a team.

Why Participate?

• Work directly with the B Impact Assessment framework
• Gain real-world experience bridging theory and sustainable business practice
• Network with students, academics, and industry practitioners worldwide
• Win cash prizes: $500 (1st), $300 (2nd), $200 (3rd)

Key Dates

• Registration closes: February 22, 2026
• Case released: February 23, 2026
• Phase 1 submission deadline: March 9, 2026
• Live pitch to judges: March 27, 2026 at 11am EST

Cost

• Team (Global North): $50 | Team (Global South): $25
• Individual (Global North): $20 | Individual (Global South): $10
• B Academics Members & Institutional Sponsors: FREE
• Fee waivers available upon request

Register now and put your skills to the test!