Consumer Resistance to Green Innovations
By Rejaul Hasan Why are consumers resistant to adopting green innovations? This is a question posed by Dr. Rosanna Garcia, the Faculty Director of the Business Sustainability Collaborative at North Carolina State University. In response to the increased concern about global […]
Using Business as a Force for Good is Big Business
Benefit corporations are using their business for good while also meeting the shifting customer demands. Read more about the change in customer preferences and how businesses are working towards a more ethical practice.