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Career

BSC Career Speaker Series Profile: Jen McFarland

Degree: M.S. Technical Communication
Graduation Year: Spring 2011
Industry: Technology
Role: Founder & CEO
Company: Marit Digital

Key Career Advice:

  • AI is a dual-purpose tool. As AI and other tech evolve, they are expected to play a crucial role in advancing sustainability initiatives, optimizing energy use, and promoting green business practices. However, achieving this requires a careful balance to ensure that tech development doesn’t inadvertently contribute to environmental harm.
  • Entrepreneurship is not for everyone, but everyone should try to be an entrepreneur. Encouraging everyone to try entrepreneurial thinking, whether in their personal life, career, or projects, can lead to greater opportunities for growth and innovation. Even if someone ultimately chooses not to pursue entrepreneurship, the mindset and skills they develop along the way can enhance their lives in profound ways.