Ad Age Article Featuring Jessica Yinka Thomas
BSC director, Jessica Yinka Thomas, was recently quoted in an Ad Age article titled “B Corp Certification – What Agencies Should Know About the Process.” The article discusses the growing trend in the advertising industry to join the B Corp movement started by B Lab, a nonprofit organization created to encourage businesses to prioritize people, communities and the planet in addition to profit. Jessica Yinka Thomas adds her perspective on the B Corp certification process and the upcoming revisions to the B Impact Assessment standards.
“These new revisions to the assessment provide a great platform to demonstrate that B Lab itself continues to evolve and continues to seek for the process to become more rigorous and more relevant with each iteration of the assessment,” Thomas said.
Read the full article on Ad Age.com.
Learn more about the revisions to the B Impact Assessment standards.