LOCAL FOOD SALES SURGING IN WESTERN NC


Photo: anoldent/creative commons

From city farmers cooperating with developers in Raleigh to an award-winning farm-to-table restaurant in Charlotte, North Carolina is not short of people working to make local food the norm, not the exception. Nowhere is that more apparent, however, than Western North Carolina, where new figures from the USDA's Census of Agriculture show direct sales alone growing 69% between 2007 and 2012. As the Appalachian Sustainable Agriculture Project (ASAP) points out, these figures are note worthy because they are bucking trends seen elsewhere: 

"The success in Western North Carolina is particularly impressive when compared to the rest of North Carolina and the country as a whole. While North Carolina saw a slight increase in direct sales, it is entirely due to the increase in direct sales in Western North Carolina. “If you remove the 23 westernmost counties, North Carolina had a net decrease in direct sales,” said Jackson. Direct farm sales are an important measure of consumer demand for locally grown food. According to Jackson “per capita, Western North Carolina consumers buy nearly three times as much directly from farmers than do the rest of North Carolinians.”

In addition to the growth in direct sales, the census also shows that Western NC added over 10,000 acres of farmland  between 2007 and 2012, while the rest of NC and the country lost farmland to development and other land uses.

Now we have to ask ourselves, how can this surge be sustained and what can other regions learn from Western NC's success?

Business Sustainability Collaborative Library: