B Academics Resources

B Corp Academics

Teaching Resources

B Impact Teams

B Impact Teams are self-organized teams of college/university students that assist businesses to measure and manage their impact. These student-led consulting teams serve their local community by assessing social and environmental metrics of community businesses using the B Impact Assessment.

Research Publications

Special issue of Journal of Business Venturing, published in March 2018. Articles include:
  • Imprinting  with purpose: Prosocial opportunities and B Corp certification, Peter  W. Moroz, Oana Branzei, Simon C. Parker, Edward N. Gamble Positively deviant: Identity work through B Corporation certification, Matthew G. Grimes, Joel Gehman Ke Cao
  • A configural framework of practice change for B corporations, Garima Sharma, ‘Alim J. Beveridge, Nardia Haigh Category  membership, identity control, and the reevaluation of prosocial  opportunities, Michael Conger, Jeffery S. McMullen, Brian J. Bergman  Jr., Jeffrey G. York
  • The double-edged sword of purpose-driven behavior in sustainable venturing, Pablo Muñoz, Gabriella Cacciotti, Boyd Cohen
  • A  longitudinal comparison of capital structure between young for-profit  social and commercial enterprises, Ana Cristina O.Siqueira, Nadja  Guenster, Tom Vanacker, Saskia Crucke

The Impact of B Lab Certification on Firm Growth, Simon C. Parker, Edward Gamble, Peter W Moroz, Oana Branzei , Academy of Management Discoveries.

Why We Care About Certified B Corporations: From Valuing Growth to Certifying Values, Joel Gehman, Matthew G. Grimes, Ke Cao, Academy of Management Discoveries.

Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations, Joel Gehman, Matthew G. Grimes , Academy of Management Journal.

Advances in Entrepreneurship, Firm Emergence and Growth: Standing Out and Fitting In: Charting the Emergence of Certified B Corporations By Industry and Region, Ke Cao, Joel Gehman, Matthew G. Grimes , Academy of Management Journal.

To B or not to B? The Journey of “Coding Autism” Toward the B Corp Certification, Maria Ballesteros-Sola, Morgan Stickney, Yvette Trejo. Case published in the Entrepreneurship Education and Pedagogy second issue.

Legislative Guide to Benefit Corporations, Abi Barnes, James Woulfe and Marshall Worsham, published by Yale, Vermont Law, and Patagonia, June, 2018.

Employees as Conduits for Effective  Stakeholder Engagement: An Example from B Corporations, Anne-Laure P. Winkler 1· Jill A. Brown 2 · David L. Finegold 3 Received: 29 June 2017 / Accepted: 11 May 2018 © Springer Science+Business Media B.V., part of Springer Nature 2018, Journal of Business Ethics.

For-profit environmental voluntourism in Costa Rica: teen volunteer, host community, and environmental outcomes, Andrew J. Schneller & Sarah Coburn, Journal of Sustainable Tourism, Volume 26, 2018 – Issue 5.

Marine Tourism, Climate Change, And Resilience In The Caribbean, Volume II: Recreation, Yachts, And Cruise Ships, Edited by Kreg Ettenger, Martha Honey & Samantha Hogenson, Center for Responsible Travel (CREST), Business Expert Press.

Resources for Companies