Anna Campbell, BSC Associate
Current degree program: Communication BA – PR concentration
Hometown: Fuquay-Varina, NC
Previous work experience: Previous business owner of three companies and Founder of a 501c3 nonprofit organization.
Areas of Interest in Sustainability: Business marketing development, supply chain, employee and communication interactions, product/material use, and B Corporation certification.
Why is sustainability important to you? Why do you think it should be important to other students?
Creating a balanced community requires each of us to be accountable for the choices we make on a daily basis in our work and social lives. Incorporating sustainable choices into the food we purchase, the transportation we use, the products we fill our homes with and how we conduct business at work all affect how long and how well our planet will continue sustaining our lives. We have access to more information, people and resources than ever before. Now is the time for us to use wisdom with every choice we make, because we are not only impacting our own lives, we are impacting every generation yet to come.
What first sparked your interest in sustainability? What made you realize that you wanted to incorporate sustainability into your education and future career?
Moving to California made the biggest impact on my daily decisions. We moved from a state that never recycled, composted or believed trees created oxygen to a state that led the charge for many of our sustainability focused endeavors in America.
Discovering the world of benefit corporations and B Corporations helped me realize that I could implement similar sustainable methods in my workplace as I do at home. Being mindful about using reusable cups at work and composting coffee grounds helps us to minimize our waste and improves our internal sense of accountability at the same time.
What sustainability challenge would you most like to solve?
I would love to solve the current misunderstanding our country has about being accountable for our buying options and choices of ingredients being used in products such as make-up, soaps, and clothing. Many of these ingredients harm the planet during the creation process, harm the humans or animals they are used on, and harm the planet again when they are discarded. Nature has a beautiful way of healing itself when given enough time, unfortunately at our current rate of consumption we are testing the ability of our planet to continue providing resources we take for granted. Resources such as clean water, clean air, and healthy soil. It is time for us to stop polluting our planet and start working with our planet to create healthy lives for ourselves and every species sharing this planet with us. I believe using business as a force for good will help build healthier communities on a global scale.
What is your dream career, and how would you like to make sustainability a part of your day-to-day work?
My dream job is working either in the marketing/communication department or being a part of the innovation team at a B Corporation and helping to create a very green footprint with our supply chain choices, material or product choices, customer communication and delivery methods, community involvement, and employee awareness.
What leader(s) do you admire for their commitment to improving sustainability or championing positive change?
I admire all 2,000+ B Corporations around the world for standing up and being held accountable for the actions they are making in many facets of their businesses. Running a successful company is hard enough with the existing standards, but these business leaders have decided to go one step further and change the standard expectations for the benefit of generations to come.
What’s your advice for fellow students who might be interested in sustainability, but don’t know where to start? (This could include books, talks to listen to, events / clubs to attend, etc.)
I would strongly suggest joining a Net Impact chapter, participating in a B Corp Clinic team, attending any of the Earth Month events and BSC events.
Also, I recommend a transformative read, “The Joy of Less” by Francine Jay. The author writes of a peaceful lifestyle with less.